Studying Gender Studies did not turn me into a feminist, yet it does make me have faith in the power of women to change the world. When I first got to know about this Italian fashion denim brand Maggie at FashionCamp Milano 2011, I was exhilarated by its brand mission statement “women will save the world” that I found in line with my beliefs and values which shape the way I live my life in a way that I think will make me become an independent empowered woman. Maggie originated in Urbania, an area in Central Italy also known as the “Denim Valley” in the mid-1990s. To create a typical Maggie who is courageous, confident, conscious of her self-identity, unafraid to change ways and thoughts, and has high self esteem, Maggie has used super stretch denim, a strong and durable fabric combined with luxurious leather, viscose denim, high gloss black denim, etc. to design a smart urban chic collection offering a range of contemporary trendy pieces from perfect fit jeans and smart casual tops and jackets to urban chic trenches and denim jumpsuits, which exudes a daring and heroic quality of the tough modern women who struggle to overcome challenges in life every day.
Maggie Fall/Winter 2011 runway show, featuring an urban chic, Maggie combined the modern cosmopolitan style with romantic feminine elements, giving birth to Maggie‘s signature image which has character and strong personalization, yet stylized with a sense of feminine grace. Women choose to wear Maggie to show off their attitude and create a statement that seems to say “hey look at us! Yes, we are women, and we are conscious of the power of femininity and not afraid of showing it and of displaying our sexiness. Let’s dress ourselves up with Maggie and we are ready to conquer the world!” Isn’t it cool? Are you one of them?