Miss Sixty Rock Art!!!
Hong Kong was the first stop of and where the grand finale will be for Miss Sixty’s exhibition cycle tour of Asia. The campaign named “ART in jeans” kicked off in Hong Kong’s newly opened Miss Sixty flagship store which is located in a luxurious mall in the heart of the city. I must say I was honored to be invited by a painter friend from Canada/Hong Kong, Harvey Chan who was one of the five participating artists to catch the show and witness the philosophy of blending art and blue denim embodied in the brand.

One of the founders of SIXTY GROUP from Italy and its creative director, Wicky Hassan sees denim far more than just a basic, utilitarian fabric but a spiritual canvas on which unrestrained artistic notion can be manifested. In Hassan’s own words: “I hope to show what and how much energy a simple material in a basic style like jeans can release.” Six masterpieces altogether from Hassan’s private collection, all based on the theme “jeans art,” carefully transported from Italy were on display at the exhibition. On top of that, five local elite artists were invited to exhibit their artworks of the same theme, with inspirations from jeans, denim, buttons and zippers. Harvey’s ink painting entitled “The Recurring Dream” conveys the revitalizing and energizing qualities of denim. According to the painter, the use of ink gives his painting a Chinese touch, which I reckon is the most interesting part of the artistic presentation.
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