There is a strange phenomenon that some bloggers get thousands of hits a day for their posts yet the number of followers is not even close to a hundred and not even a single comment was received. Seemingly contradictory or opposed to common sense, the situation yet can be seen as meaningful from which bloggers can learn to reposition their blogging identity. If you have had such a frustrating experience, I bet you are probably one of those strategic bloggers who can read the minds of the general public and know exactly what kind of blog topics your blog should focus on to maximize readership, yet forget the most important principle in blogging, which is that we bloggers blog for ourselves, not for the market or we make no difference from the mainstream fashion media. People hit your blog not necessarily because of the blog content, they may not have ever actually read it, but may be simply because of the attention-getting titles of the blog posts spotted which make them want to click on your link and visit your blog, which explains why the number of followers does not increase proportionally with the number of hits as all the credit belongs to the big brands and top designer names mentioned in the titles and probably spotted everywhere in the texts while skimming through them, not the blogger himself/herself. Readers love to keep up with the latest news on their favorite fashion stars but they do not see the point of interacting with the blogger who does the most-blogged topics like every other blogger does and with his/her blog if it just keeps repeating the same bunch of information borrowed from other sites without bringing a fresh new perspective to it, not to mention following it. Yes, it’s cruel and that’s the reality.

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