Tag Archives: marketing

Not A Research Paper: A Brief Scrutiny of the Macro And Micro Environments of the Fashion Industry (based on the situation in Asia)

Fashion retailing/garment manufacturing has always been one of the most competitive industries; it is largely due to its complicated and dynamic macro and micro environments which closely link, and at the same time interact with each other. Externally, the economic downturn caused by the financial crisis once sweeping across Asia, the advanced technology and sophisticated