Launch of Swatch Limited Edition “Year of the Dragon” Collection: Extending the Joy of the Auspicious Chinese Year of the Dragon All Year Long

April 4, 2012 in Accessories, Brands, Collections, Exotic Glam, Fashion, Limited Edition, Oriental, Oriental Fascination, slide-show, Slideshow, Swatch, Watches, Year of the Dragon

Taking the opportunity of this Year of the Dragon, widely believed to be the most auspicious year in the Chinese zodiac cycle which comes only once every 12 years, luxury brands have been coming in droves to launch their Year of the Dragon special edition products to boost business (remember my previous post on my Taiwan-born, New York-based designer friend, Jade Chiu’s 3Dragons™ collection?). Being a fashion forward Swiss watch brand which has long been associated with youth, pioneering style, premium quality and affordable luxury, Swatch, without exception, has joined the crowd to grab a slice of the cake by launching its unique and exclusive limited edition “Year of the Dragon” collection completely reflecting the brand’s youthful and modern personality combined with the iconic features of traditional Chinese culture, which surely cannot be found elsewhere. By now you should know what to add to your list of must-have fashion accessories if you are looking to create an individualistic style statement.

The “Year of the Dragon” watch features a fierce yet revered Chinese dragon flying through misty clouds high above the raging sea, which is a popular scene in Chinese scroll paintings. The blue and white color palettes inspired by Chinese blue and white porcelain perfectly enhance the oriental and exotic style.

Each limited edition Dragon watch comes attractively packaged in a deluxe gift box with a cut-out dragon design.

Get this exceptional limited edition “Year of the Dragon” watch here in Swatch online store for your friends and family and wish them exuberantly joy all year long full of luck, pride and oriental glitz and glamor.

Gongxi Gongxi!

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Be the Chinese New Year Masquerade Party Queen Wearing Jade Chiu X Muffinhead Oriental 3Dragons™, in one word, exotic!

January 31, 2012 in 3Dragons™, Accessories, Collections, Designers, Exotic Glam, Eyepatches, Fashion, Jade Chiu, Muffinhead, Necklaces, Oriental, slide-show, Slideshow

Chinese New Year is the most important of all the festivals for Chinese people. Traditionally, the celebration of Chinese New Year lasts for fifteen days, starting on the first day of the first Chinese lunar month (January 23 for this year) and ending with Lantern Festival (Chinese Valentine’s Day) which is on the 15th day (February 6). The year of 2012 is the Year of the Dragon according to the Chinese horoscope, which makes this year particularly special and become “the year of years” when dragon babies are expected to hit Chinese communities worldwide in droves throughout the year. Chinese people consider themselves descendents of the dragon, the symbol of the emperor and hence of power, authority, nobility and auspiciousness in Chinese culture in which year babies born are believed to be not just smarter but more brilliant.

Just like Christmas in the west, Chinese New Year is a time for gathering with family and friends. Let’s grasp the last chance to throw a Chinese New Year masquerade party to celebrate this special Year of the Dragon before it’s too late. My Taiwanese born designer friend, Jade Chiu, graduated from Parsons School of Design has got an amazing idea for turning you into a party queen this Chinese New Year. She collaborated with Muffinhead, the New York pop culture artist to launch a versatile exotic accessory collection 3Dragons™ inspired by the Year of the Dragon. The plexi laser-cut pieces can be worn as necklaces or eyepatches at a masquerade party.

Ming collection: I especially like the pendant which is like the Ming princess’ crown. The 3Dragons™ collection comes in several colors: gold, purple and red which represent wealth, royalty and happiness in Chinese culture.

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That’s What the Dream Combination Is Meant To Be

October 7, 2011 in Accessories, Annapaola Rapacciuolo, Antique/Vintage, Brands, Chiara Salvioli, Classic Elegance, Contemporary, Designers, Fashion, Fashion Events, FashionCamp, Giulia Boccafogli, Jewellery, Le Chou Chou, Milano 2011, slide-show, Slideshow

At FashionCamp Milano 2011, I saw the dream combination of style and artistic creativity, which was Giulia Boccafogli‘s contemporary leather jewellery, Annapaola Rapacciuolo‘s exquisite miniature jewellery with a vintage flavor, and Chiara Salvioli‘s high quality, detail oriented fashion pieces being proudly shown off in one go. The three brilliant and enthusiastic designers from different parts of Italy got together in Milan to pursue their dreams of getting known to the world with their one-of-a-kind designs which illuminate with expertise, uniqueness, and craftsmanship. I have so much respect for you guys!

Being an architect-turned-designer, Giulia has designed jewelry collections which fully reflect proportional beauty, strive for aesthetic and structural harmony, and play around with the use of materials. Her latest collection of exclusive leather jewelery showcased at the camp is called “Leaves.” Producing this signature flower leather necklace required a lot of hand quilting and collage techniques, which took a long time to complete according to the designer and therefore no two pieces are exactly the same. Customers do not only pay for the design which is uniquely theirs, but also for the designer’s passion for perfection and handcraftsmanship. Accessorizing Chiara’s one-piece dress with Giula’s flower leather necklace was the best way to manifest the gracefulness and tastefulness of European women.

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