May 24, 2012 in Accessories, African Tribal Style, Amina Lamarre, Antique/Vintage, Brands, Designers, Dresses, Exotic Ethnic, Fashion, Fashion Events, Fashion Shows, Jewellery, Miss Bella, Necklaces, slide-show, Slideshow, Virginie Villa
The fact that big name editors, top international bloggers and celebs are so proud of sitting in the front row of the “Big Four” fashion-week shows indicates that the whole idea of fashion, by its nature, is hierarchical, which means only the elite fashion circle is entitled to enjoy the privilege of watching the glamorous world of high-end fashion on stage at a close distance. Exuding the democratic and harmonious spirit of traditional African culture, the African fashion night co-hosted by Amina Lamarre, the French-African businesswoman turned amateur fashion designer and the French jewelry designer Virginie Villa was like a breath of fresh air among the status oriented fashion occasions. The event taking place in Amina’s Makumba Africa Lounge, the first authentic African bar in Hong Kong (she has been running Makumba since I first met her a few years ago in Hong Kong) was open to all, regardless of social background or status, title, occupation or age. While waiting for the show to start, the guests could feel free to enjoy moving their hips to the passionate African live music while sipping a drink.
Not a big fan of dancing? The venue was lavishly decorated with brightly colored African handcrafted works. The guests could leisurely browse the beautiful displays of African fabrics, wood and other colorful handmade works and kept themselves in a delightful mood for the show.
More guests flocked to the bar fifteen minutes before the show started. After a short while the music stopped and the MC came onto the stage to announce the start of the show with a speech in praise of the designers’ creativity and the beauty of the models. Wows could be heard as each model came out in her stunning look. The models did not grace a typical runway; they catwalked through the audiences showing warm smiles and friendly gestures and welcoming close-up snapshots by the crowd. The African fashion show was all about everyone, no matter who they are enjoying and participating in a fun and fabulously chic party on an equal basis. So who cares about Anna Wintour?