Tavi Gevinson at Marc Jacobs Fall/Winter 2011 runway show at New York Fashion Week
Photo courtesy of The Wizard of Odd
Inspired by the news that the 16-year-old super blogger Tavi Gevinson quitted because of the disappointment she felt with the fashion game she has played in the past three years previously posted on Hamilton Fashion Blog by an insightful American blogger friend William Hamilton, I strongly feel the need to say a few words about the distorted evolution of the blogosphere. Before fashion bloggers have gradually expanded their sphere of influence to become a major media force less than ten years ago, only the commentaries made by high-fashion magazine editors, well-known fashion journalists and reputable stylists would be taken seriously (yes fashion is always an exclusive game for a small group of people). It was until 2009 when Bryan Boy was first invited to Marc Jacobs Fall/Winter show at New York Fashion Week sitting in the front row as a blogger (not an editor, like Anna Wintour or Anna Dello Russo, or a fashion celeb, like Alexa Chung) that the fashion industry has finally recognized the power of blog writing, unprofessional though it may seem, it has indeed officially overturned the traditional media ecology. Bryan Boy, Rumi Neely, Tavi and other super bloggers get a million hits a month on their blogs, which can absolutely compete with the high-end glossy magazines such as Vogue and Bazaar.
Anna Wintour at Lanvin Spring/Summer 2013 runway show at Paris Fashion Week (front row)
Anna Dello Russo at Lanvin Spring/Summer 2013 runway show at Paris Fashion Week (front row)