La Mode by GV Miao – an Oriental Perspective

Do you know her or at least have heard her name?

If you don’t, I suggest you better start getting to know her NOW as she is bound to be a STAR. At just 24-years-old, she has launched her own brand under her name and been invited to participate in major runway shows and exhibitions for the best up-and-coming design talents in Europe including Ones To Watch at Fashion Scout London and Zip Zone Paris Fashion Tradeshow taking place during London Fashion Week and Paris Fashion Week respectively. In her final year of her studies at the design school, she was voted The Best Fashion Graduate by Vogue UK and won the WGSN Global Fashion Awards in the Most Creative Student Collection category. Who is she? Listen up! Her name is YEASHIN KIM.

Mini profile of Yeashin Kim:

Nationality: Korean

Occupation: Founder and designer of YEASHIN since 2011

Education: London College of Fashion, class of 2011

Spotted YEASHIN Spring/Summer 2013 collection “Garden of East” from the press package of Fier Showroom Fall/Winter 2013 (Berlin) happening in January for the first time, I have been totally captivated by the designer’s sensitivity to unique color combinations, unlimited creativity to experiment with different fabric textures and materials and imaginative expression in mixing and matching the seemingly irrelevant elements. Being a keen admirer of the 1960s British modern style and deeply inspired by traditional Korean costumes, Yeashin created the uniquely speechless and exceptionally cheery Spring/Summer “Garden of East” collection packed with vibrant, dynamic and vivid color pleated shifts stylized with a gat, a type of Korean traditional hat worn by men during the Joseon Dynasty, which exuded elegance and sweetness with a girly and fun touch, also best exemplified an exotic blend of retro-chic and neo-traditional, of east and west. Thank you Goran of Fier Management for coordinating my interview with Yeashin. Are you ready? Let’s journey into the creative mind and career of this future star of fashion.

Hi Yeashin, thank you for taking the time to speak with me……

GV Miao: Since when have you realized that you would decide to develop your career in fashion design? As far back as you can remember, did your interest in fashion start early (or let me put it this way, did your artistic ability start to show at a young age?)?

Yeashin: I graduated from an arts middle and high school in South Korea. At that time my major was in fine art, so I started doing fine art when I was very young. In my last year of middle school, I watched a fashion show for the first time and I thought fashion is a very splendid major because it brings different subjects together such as music, fine art, stage art, business, etc. That’s why I chose fashion which requires a lot of hard work but also very dynamic. And a few years later I entered the London College of Fashion.

GV Miao: How would you describe your design/your brand, YEASHIN (in terms of style, aesthetics, etc.)? I understand that many editors, fashion journalists and bloggers have written something about your collections, but somehow to a certain extent, I reckon those descriptions may be an individual’s interpretation of your works which do not necessarily represent the whole picture. I would like to hear it from you directly.

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