Put on your Denim Armor and be a Peaceful Warrior – MAGGIE will Save the World!

Studying Gender Studies did not turn me into a feminist, yet it does make me have faith in the power of women to change the world. When I first got to know about this Italian fashion denim brand Maggie at FashionCamp Milano 2011, I was exhilarated by its brand mission statement “women will save the world” that I found in line with my beliefs and values which shape the way I live my life in a way that I think will make me become an independent empowered woman. Maggie originated in Urbania, an area in Central Italy also known as the “Denim Valley” in the mid-1990s. To create a typical Maggie who is courageous, confident, conscious of her self-identity, unafraid to change ways and thoughts, and has high self esteem, Maggie has used super stretch denim, a strong and durable fabric combined with luxurious leather, viscose denim, high gloss black denim, etc. to design a smart urban chic collection offering a range of contemporary trendy pieces from perfect fit jeans and smart casual tops and jackets to urban chic trenches and denim jumpsuits, which exudes a daring and heroic quality of the tough modern women who struggle to overcome challenges in life every day.

Maggie Fall/Winter 2011 runway show, featuring an urban chic, Maggie combined the modern cosmopolitan style with romantic feminine elements, giving birth to Maggie‘s signature image which has character and strong personalization, yet stylized with a sense of feminine grace. Women choose to wear Maggie to show off their attitude and create a statement that seems to say “hey look at us! Yes, we are women, and we are conscious of the power of femininity and not afraid of showing it and of displaying our sexiness. Let’s dress ourselves up with Maggie and we are ready to conquer the world!” Isn’t it cool? Are you one of them?

The Maggie booth at FashionCamp Milano 2011

Denim cell phone covers as promotional event giveaways, I’ve got one for myself.

This Cubic Lorena jacket with a shiny effect from the luxurious Extremely Maggie line is the perfect companion for any evening occasions.

This pair of leather coated denim jeans also belonged to Extremely Maggie line once worn by Lady Gaga in her concert tour.

My most favorite military trench coat “Renata” made of heavy 21 oz denim from Maggie Superior line allows women’s persevering spirit to shine in their everyday lives.

Maggie held a contest in July to select a blogger who is being sponsored to travel around Europe for one year to explore and report stories about women saving the world. Maggie has been looking for its new Maggie all over the world, and Maggie(s) are just right there. Three remarkable women’s effort and perseverance striving for the safety of women and for women’s rights by non-violent means in their countries where women’s social status is rather low have paid off. Africa’s first female elected head of state, Liberian President Ellen Johnson Sirleaf, Leymah Gbowee, a Liberian peace activist, and Tawakul Karman, a leading figure in Yemen’s pro-democracy movement jointly won the 2011 Nobel Peace Prize. It is absolutely the best example of women displaying courage and faith to change the status-quo. I cordially suggest Maggie to sponsor our three heroines to celebrate their fearless spirit and everlasting faith for women’s rights to live in dignity and equality. What a marketing strategy! It can’t ever get better than this. Think about it.

The 2011 Nobel Peace Prize Winners, Liberian President Ellen Johnson Sirleaf, Liberian Leymah Gbowee, and Tawakul Karman of Yemen. Photograph: Alex Wong/Getty, Frederick M Brown/Getty, Khaled Abdullah/Reuters

16 Responses to Put on your Denim Armor and be a Peaceful Warrior – MAGGIE will Save the World!

  1. Hey Vicki! This article is awesome! It was really nice talking to you at the fashion camp and I hope to see you netx year! xoxo Sara

    I’m working for another brand right now and I’m pretty sure you’d love it too! Talk to you soon hon!

    • Thank you for your lovely comment, Sara 🙂 Hope I’ll get a chance to visit Milan again during Milan Fashion Week next year.
      Didn’t know you’re working for another brand. Let’s see if there’s any chance to collaborate in the future. You can email or inbox me on facebook.

      Stay in touch. Your support for my blog will make my day. Grazie! xoxo

      • Thank you for your comment 🙂 I hope this article can be published to Maggie’s official website. In fact it’s one of my most favrotie posts which I wrote with all my heart. I was majoring in Gender Studies.

    • Thank you, William. Frankly I worked really hard on this post yet the feedback didn’t turn out as fantastic as it should be. I’m used to it tho. I can just keep blogging.

  2. wow this is a very good leading article. There are a lot of informations and it feels so close to Maggie’s phylosophy. Great, you’re so brilliant. And also, you are the proof that the women will save the world: women like you. Brava

    • Thanks very much, Egizia. I’m so thrilled. I hope this post can be published to Maggie’s official website. As I said, it’s one of my most favorite posts which I wrote with all my heart. Btw I’ve got another comment by Maggie, was it from you or Elena?

  3. Extremely interesting article, very nice and easy to read!
    I was so curious about Maggie collection after reading it, that I went to have a look at the collection and looks amazing!
    Keep on writing about this please!

  4. Yes, I agree. Women will save the world in one way or another. We are ready to express ourselves and put into actions. Men think we think too much and now it’s time to show without talking.
    Thanks for sharing the Maggie Jeans so that we know we are not alone! You are the woman with voice and so, let your blog is going to explode to the world. Keep your work coming, look forward to them!

    p.s. wanna share this with you — http://youtu.be/06lJ4zaOg1E

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